CEO Welcome

Since 1989 Willie Creek Pearls has been captivating people into the wonderful and mysterious world of pearls. Our aim has always been to educate and excite by revealing the intricate processes of today’s modern pearling industry, and then to inspire by producing stunning jewellery of the highest quality that include the latest elements of design.

Willie Creek Pearl Farm itself is located in the beautiful and pristine waters north of Broome. Our unique operation is the only award winning pearl farm that is open to the public and has hosted in excess of 600,000 visitors. Tours operate daily and our luxury coaches pick you up from your accommodation in Broome and take you on the journey to the farm where you get to experience the world of pearling first hand.

At the farm, and at three other locations based in Broome and Perth, Willie Creek Pearls presents the largest range of pearl jewellery anywhere in Australia. With products from under $100 through to hundreds of thousands of dollars, we can with confidence say that “we have something for everyone!”

Please enjoy your visit to our website, and be sure to visit Willie Creek Pearl Farm on your next trip to Broome.

Tony Maio
Chief Executive Officer