Media & News

The latest Willie Creek News & Updates

Building a Sustainable Future with the WA Dream Collective

Building a Sustainable Future with the WA Dream Collective

We are thrilled to share that our business has been selected to join the WA Dream Collective. This initiative, created by Tourism WA and Tourism Council WA, recognises the state’s leading tourism operators and experiences.

Looking Into The Future: Our Focus on Driving Innovation

In 2025, our focus will be on sustainability and implementing innovative new systems and practices to increase efficiency and continue our growth as a business.

The 2024 Pearl Meat Cook Off: A Night of Culinary Excellence and Broome Community Spirit.

We are thrilled to announce the new Pearl Meat Cook Off Champion! 🏆 The team from Lady M dazzled the judges with their innovative and perfectly balanced pearl meat dish, featuring wagyu beef.

Willie Creek Pearls Harvest Café Containers For Change Initiative

The funds generated from our participation in the Containers for Change program are dedicated to supporting the Broome Motocross Club.

Win a Shinju Matsuri Pendant!

We will be giving away a limited edition 9K Yellow Gold Australian South Sea Cultured Pearl Pendant worth $1590!

Willie Creek Pearls Named WA’s Top Regional Business with 21+ Employees

We are delighted to announce that we were crowned top regional business with 21+ employees at the inaugural WA Regional Business Excellence Awards.

The Willie Creek Pearls Subiaco Showroom Has Reopened.

We are thrilled to announce that the Willie Creek Pearls Subiaco Showroom has reopened after undergoing a stunning makeover.

Introducing New Willie Creek Adventure Getaway Packages

Willie Creek Pearls is excited to have partnered with Kimberley Getaway to offer new action-packed adventure packages exploring all of the best parts of Willie Creek.

Donna Fortescue: A Creative Force Forged by the Broome Landscape

The sculptural works of Donna Fortescue can be seen glistening in the Broome sun along the red and blue tracks that lead to the Willie Creek Pearl Farm showroom.

Willie Creek Wins WA’s Top Tourist Attraction For Third Year Running

Willie Creek Pearls has been inducted into the WA Tourism Awards’ Hall of Fame after winning Gold to retain the State’s top tourist attraction title for the third consecutive year.  

Meet the Willie Creek Pearls Cable Beach Showroom Croc

An incredible, intricate crocodile sculpture created by Jordan Sprigg Sculptures has been installed outside of the Willie Creek Pearls Cable Beach showroom in Broome.