A golden night for Willie Creek Pearls - two golds, a silver, and a proud moment as Chairman Robert Banfield received WA’s highest tourism honour, the Sir David Brand Medal.

Jewellery-making is centuries old, but its future rests in new hands. Willie Creek Pearls’ newest qualified jeweller, Lili McDougall, is carrying on a tradition bigger than herself as one of the first third-generation Banfields to step up in the family business.

We are delighted to share that Willie Creek Pearls has been recognised on an international scale, placing 5th out of 15 in the Tour Operators and Travel Agencies category at the Skål International 2025 Sustainable Tourism Awards.

In a stunning collaboration that marries elegance, craftsmanship, and couture, Willie Creek Pearls is thrilled to partner with Dion for Brides - one of Australia’s most iconic bridal houses with over 30 years of experience dressing modern brides in timeless luxury.

At Willie Creek Pearls, we believe real change starts from within. That’s why we’re proud to introduce the CARE Group, a passionate, cross-functional team formed to drive meaningful progress across sustainability, community engagement and workplace wellbeing.

Willie Creek Pearls is proud to be selected for a second year as part of The Dream Collective, recognising excellence in WA tourism and sustainability.

This Mother's Day, we celebrate the woman at the heart of Willie Creek Pearls: Valda Banfield. Known to her family as "Mimi," her greatest legacy lives not only in the business she helped shape, but in the generations she has guided with love and strength. As a mother, grandmother, and great-grandmother, Valda’s quiet resilience and unwavering care have left a lasting impact on her family.

Willie Creek Pearls is proud to announce the launch of Mimi Pearl on the 9th of May 2025, a state-of-the-art solar-powered vessel and the newest addition to its multi-award-winning Willie Creek Pearl Farm Tour in Broome.

We are delighted to announce the launch of 'The Untamed Collection,' a stunning new addition to our exquisite range of Australian South Sea Pearl jewellery. Inspired by the rugged beauty of the Kimberley region and the wild, untamed nature of Broome, this collection captures the essence of Australia's pristine landscapes.

Sustainability lies at the heart of everything we do at Willie Creek Pearls, we are dedicated in our mission to protect the natural beauty of the Kimberley region and beyond.

We were recently featured on Channel 9's Christmas in WA with Carmen Braidwood, who took viewers behind the scenes of our stunning Cottesloe Showroom.

We are thrilled to share that our business has been selected to join the WA Dream Collective. This initiative, created by Tourism WA and Tourism Council WA, recognises the state’s leading tourism operators and experiences.

In 2025, our focus will be on sustainability and implementing innovative new systems and practices to increase efficiency and continue our growth as a business.

We are thrilled to announce the new Pearl Meat Cook Off Champion! 🏆 The team from Lady M dazzled the judges with their innovative and perfectly balanced pearl meat dish, featuring wagyu beef.

The funds generated from our participation in the Containers for Change program are dedicated to supporting the Broome Motocross Club.

We will be giving away a limited edition 9K Yellow Gold Australian South Sea Cultured Pearl Pendant worth $1590!

We are delighted to announce that we were crowned top regional business with 21+ employees at the inaugural WA Regional Business Excellence Awards.

We are thrilled to announce that the Willie Creek Pearls Subiaco Showroom has reopened after undergoing a stunning makeover.

Willie Creek Pearls is excited to have partnered with Kimberley Getaway to offer new action-packed adventure packages exploring all of the best parts of Willie Creek.

The sculptural works of Donna Fortescue can be seen glistening in the Broome sun along the red and blue tracks that lead to the Willie Creek Pearl Farm showroom.

Willie Creek Pearls has been inducted into the WA Tourism Awards’ Hall of Fame after winning Gold to retain the State’s top tourist attraction title for the third consecutive year.  

An incredible, intricate crocodile sculpture created by Jordan Sprigg Sculptures has been installed outside of the Willie Creek Pearls Cable Beach showroom in Broome.