Discover Broome
A Coastal Gem with a Rich Heritage, and Vibrant Community
Broome, also known as Rubibi, is a coastal gem in Western Australia’s Kimberley region, built on the legacy of the Mother of Pearl industry. In the early 1880s, it became a major shelling port, and by 1910, it was supplying nearly 80% of the world’s MOP buttons. The pearling boom brought together people from many cultures - including Japanese, Chinese, Malay, Filipino, and Indigenous communities - whose stories and traditions have shaped Broome into the vibrant, multicultural town it is today.
Broome’s rich history is reflected in its many cultural landmarks and heritage sites. Wander through the historic Chinatown precinct, visit Sun Pictures - the world’s oldest outdoor cinema still in operation - or stroll along Streeter’s Jetty, once bustling with pearl luggers. The Japanese and Chinese cemeteries offer a glimpse into the town’s multicultural past, while the Women in Pearling monument pays tribute to the contributions of women in the industry. From heritage buildings like the Broome Courthouse and Matso’s Store to the Jetty to Jetty Heritage Trail, Broome invites visitors to explore its fascinating story at every turn.
Today, the multicultural heritage of Broome is woven into the town’s architecture, cuisine, and community, offering visitors a unique glimpse into its vibrant past and present.
Broome’s natural beauty is equally captivating. From the 22-kilometre stretch of Cable Beach, famous for its sunset camel rides, to the magical Staircase to the Moon over Roebuck Bay’s shimmering mudflats, the region is full of unforgettable experiences. Wildlife lovers can spot Flatback turtles, Snubfin dolphins, Pilot whales, and pygmy killer whales, while learning about the traditional custodians of the land, who recognise six distinct seasons based on environmental changes. Broome’s laid-back lifestyle is reflected in local favourites like Matso’s Brewery - Australia’s most remote microbrewery, Spinifex Brewery, and Zookeepers Café. For accommodation, choose from the luxurious Cable Beach Club Resort & Spa, the eco-conscious Eco Beach Resort, or the scenic Moonlight Bay Suites. Adventurers can even explore the region by air with Frontier Helicopters, offering scenic flights and pearl farm tours. Whether you're here for history, nature, or relaxation, Broome promises an experience that’s as diverse and extraordinary as its people.
Broome Visitor Centre
Check out VisitBroome.com.au for the best places to stay, things to do, and local tips to plan your ultimate Broome and Kimberley trip.
VISIT BROOME
Australia's North West
Check out australiasnorthwest.com to explore the best of Broome—beaches, culture, tours, and tips for your Kimberley adventure.
VISIT AUSTRALIA'S NORTH WEST
Explore Our Award Winning Tours
Experience the Australian South Sea Pearl, from shell to showroom, through our multi-award winning tour experiences available in Broome and Perth.
Broome
Uncover the story of the Australian South Sea Pearl in Broome, with the multi award-winning Willie Creek Pearl Farm Tour and Pearl Luggers Tour.
VIEW TOURS
Perth
Experience a taste of Broome from the heart of Perth in Elizabeth Quay with our signature pearl experiences, including the Harvest Your Own Pearl and Group Live Pearl Harvest.
VIEW EXPERIENCES
Frequently Asked Questions
How do I get to Willie Creek Pearl Farm?
There are three travel options to and from Willie Creek Pearl Farm. You can catch our airconditioned coaches which feature informative commentary from our drivers during your journey, you can drive yourself in your own 4WD, or you can travel in style in a chartered helicopter via our partners KAS Helicopters.
Due to our magnificent tidal movements, we alternate travel between a track identified by red markers and alternative route identified by blue markers. If you are driving yourself, please look out for our signage on Manari Road which will advise which track to take. Then simply, follow the coloured markers and enjoy the stunning artwork from our resident artist Donna Fortescue, guiding your path on your way to and from the Farm.
You can download a copy of our map here.
What is the difference between the red track and the blue track and how will I know which one to take?
Both tracks lead to the same place, via alternate routes. We can switch from the red track to the blue track at any time due to the effect of any number of environmental conditions such as tide, rain or bush fire. Signage on the way to Willie Creek will indicate which path to take, as well as highlight any road closures. The roads on the way to Willie Creek Pearl Farm are maintained and managed by the Shire of Broome and the condition of them is out of our control.
Where does the coach pick up from?
Our coaches collect guests from various locations in Broome, but we don’t collect from private addresses and airbnbs. Our pickup locations are listed when making a booking online or by advising our bookings staff of your location so we can confirm your pickup time.
What should I bring with me for a day at Willie Creek Pearl Farm?
We recommend wearing comfortable clothing. Closed-in shoes are not mandatory; however, some guests find it more comfortable when climbing the steps to board our boat. You may wish to bring a hat, although the tour does not include much time spent in the direct sun.
What sort of vehicle do I need to travel to Willie Creek Pearl Farm and how will I know what the road conditions are like?
We recommend always travelling in a 4WD. The journey out to Willie Creek Pearl Farm is an authentic part of the experience! The roads are unsealed, corrugated and sandy in some parts; however, also enable you to view some of the amazing native flora and fauna featured in the region. The conditions of the public road vary at different times of the year and are out of our control. They are maintained and managed by the Shire of Broome which does include opening and closing them in the event of certain weather or environmental events.
Can I put Willie Creek Pearl Farm into my GPS for accurate directions?
Most GPSs are not aware of the changing track conditions that can result from a change to our operations for the day. Please DO NOT use your GPS but DO follow our instructions and the signage on the way to Willie Creek Pearl Farm.
Can I bring my dog/s to Willie Creek Pearl Farm?
Dogs are not permitted on our tours or decking area at Willie Creek Pearl Farm. Please be aware and cautious of the resident crocodiles in Willie Creek and other native fauna including reptiles. If you have a guide dog, please call ahead of your tour.
What is the duration of the Willie Creek Pearl Farm tour?
For guests catching our coach, the total tour time from point of collection to return drop off in Broome is approximately 5 hours. For guests driving themselves, excluding travel time to and from Willie Creek Pearl Farm, the tour is approximately 3 hours. We recommend you allow an hour each way for travel if you are driving yourself.
If I book a coach transfer, can I stay at Willie Creek Pearl Farm for lunch?
Unfortunately a standard coach transfer does not allow time to stay for lunch, however you will be provided with complimentary refreshments. Please book a designated lunch tour if you wish to stay for lunch.
Can I share a lunch with someone if I book a tour with lunch?
You are welcome to share your lunch; however, please keep in mind all lunch options, including lunch paddles, are designed for one person.
Is the tour conducted on a boat?
One component of the Willie Creek Pearl Farm tour is conducted on board a tour boat. Guests will cruise the tranquil waters of Willie Creek to where oysters are suspended in their pristine environment. Guests will also have an opportunity to sight an array of native wildlife.
I have already undertaken a Willie Creek Pearl Farm tour. Can I come out for lunch, a shop and to enjoy the views without undertaking a tour?
Yes, you are more than welcome to visit during our opening hours. We recommend calling in advance to ensure we are open, due to our seasonal opening times.
Can I fly a drone at the Willie Creek Pearl Farm?
Flying a drone is not permitted at the Willie Creek Pearl Farm as this is within our helicopter landing zone. Exceptions may be made for media personnel. Permission must be granted by management prior to your visit. Please contact marketing@williecreekpearls.com.au for arrangements.
Testimonials
Debbie Hollinshead. - Trip Advisor
Willie Creek Pearl Farm is just a joy.
"Loved the whole thing ... From how and when it all starts to the final shopping experience... going out on the water to have a look at them in their natural environment is quite interesting. The damper and chocolate brownies were an added bonus and very yummy ... Willie Creek Pearl Farm is just a joy, and the owners are hands on which is a great plus as it just shows they care. The road there is a bit iffy but it's all part of the adventure.”
Tanya M. - Trip Advisor
The pearl farm is amazing.
“The day started driving along the corrugated red dirt road and we experienced the ‘Kimberley massage’ ……all part of the trip in the bus! We drove out along the salt flats and saw some brumbies! The pearl farm is amazing…. And a bonus was the saltwater croc sunning itself on the beach and fabulous morning tea.”
Louise S. - Trip Advisor
A little bit of paradise.
“It’s good to see a company who is passionate about the environment. It is a little bit of paradise - The helicopter ride was a highlight, to see the vastness of the region and all the beautiful blues at low tide. Highly recommend.”
Deborah. - Trip Advisor
A highlight of our Broome trip.
“This was such a highlight of our Broome trip. From the excellent pick-up service by Darcy our bus driver, to the wonderful tour guide and boat trip. It was exciting to see a wild saltwater crocodile sunning herself on the creek bed. The afternoon tea was delicious - that damper was sensational!! We loved the showroom, and I was very spoilt at the conclusion of the trip. Loved my purchase!”
Pamela G. - Trip Advisor
A very family orientated feel.
“The drive was definitely interesting! The change of scenery, colour of the roads and the awesome sculptures leading us to Willie Creek. The farm has a very family orientated feel, warm smiles, informative presentations, a boat ride with all the information on pearling being interesting. I must say the icing on the cake was the morning tea, fresh fruit - the dampier is not to be missed.”
michaelpm140. - Trip Advisor
Put this at the top of your list.
“If you have to prioritise what you're going to do in Broome, put this at the top of your list. This tour was the unexpected highlight of our stay in Broome by a country mile. Wait until you find out about Willie Creek's involvement in ground-breaking biomedical research using pearl shells. Mind blowing. Once you experience this tour, you will see why the Willie Creek Pearl farm has won tourist industry accolades.”
Need Help Booking?
CONTACT OUR FRIENDLY TOURS TEAM